print your pringles

A whole new twist to playing with your food.

Steven Mallas at The Motley Fool reports that Pringles potato chips will soon not just be for snacking but informative as well.

Maybe informative might be too strong of a word, but Procter & Gamble (NYSE: PG) has come up with an innovative process to place images and text on the surface of Pringles potato chips -- or should that be crisps (I always forget). So now a person can spy one message or other before she downs the next victim from the canister.

According to the release, first up will be a promotion involving one of Hasbro's (NYSE: HAS) popular board games, "Trivial Pursuit Junior." Questions from that brand will be featured on the crisps, along with the answers, of course. (Actually, P&G should consider placing the questions in one canister of crisps and the answers in another canister to double sales -- as well as the anger level of consumers, I suppose). The launch of this initiative is scheduled for summertime.

Advertising on our chips. Whatever will be next?